ANNOUNCED
WIRED: 400+ ordinary-looking apps hid deepfake 'nudify' tools — Apple pulled 19, Google had 350,000 downloads' worth
2026-11-02
A WIRED investigation published November 2, built on research by the nonprofit AI Forensics and cybersecurity firm Infoblox, found a network of more than 400 connected apps and websites posing as everyday tools — pet-photo editors, language tutors, workout planners — that could secretly load interfaces for making sexually abusive and violent deepfakes from uploaded photos. A server-side switch turned the hidden features on after the apps passed store review, in some cases triggered by arriving through a Meta ad.
The scale ran through both major stores. On Google Play, 27 of the apps were live in September with more than 350,000 combined downloads, including DiffAI at over 100,000 installs; Google had removed most of them before WIRED got in touch. Apple removed 19 apps after WIRED contacted it, including the pet-photo app Viefur, and said the apps complied at review and were changed afterwards — adding it has suspended tens of thousands of apps for similar bait-and-switch tactics in the past year.
Researchers traced the network to Chinese-language codebases and a Hong Kong-registered company, KeLing Technology Limited, registering as many as 30 domain-and-app combinations a week at its peak. Meta said it banned KeLing in 2025 after a cease-and-desist, and reported acting against 11,600 ad accounts, about 4,700 business pages and 209 apps on its advertising platform, while WIRED found more than 84,000 ads tied to the network had run on Meta since January 1.