Google announced new Gemini tools for small businesses on October 20, headlined by a dedicated business landing page inside the Gemini app. From the hub, owners can build their brand, analyze finances and review customer insights, and connect Gemini to Google Business Profile, Google Ads and Google Workspace, plus third-party apps including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero.

Businesses can also define their brand style in Gemini by uploading a website, brand kit, fonts or color palettes. Paired with Nano Banana 2.1, Google's latest image model, Gemini then generates marketing visuals that keep that style, instead of owners re-uploading their guidelines for every asset.

Google says tens of millions of small business owners already use Gemini to brainstorm products, manage customer feedback and analyze performance. The hub is the company's latest push to make Gemini a working layer for running a small business, not just a chat window.