OpenAI said on Tuesday it is launching "Businesses" in beta within ChatGPT, giving companies a way to claim and manage their profiles, update information and track how users engage with them on the chatbot, Reuters reported.

Through Business Hub, a company can claim its business in ChatGPT and, once verified, update key details and add product feeds with pricing and availability. The Hub also shows aggregated insights, including mentions, views and website clicks — only when there are enough interactions above certain thresholds, and OpenAI says it does not share users' conversations or Business Agent chats with businesses.

A second tool, Business Agents, will let people chat with an agent from a business to ask about its products or services. OpenAI is initially rolling it out to eligible e-commerce and online service businesses in the US. Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labeled.

Existing Enterprise customers and advertisers can work with their OpenAI representative to claim their business, while Shopify merchants can connect their stores through Business Hub or the Shopify admin. This launch confirms the November 6 rumor about a 'Claim your business in ChatGPT' banner and Business Hub.